A great way to build your audience before your book is published is to start sharing stories and drafts of your book ahead of time. It’s really never too early to start. One year, three years, five years…it simply doesn’t matter. Social and beta publishing should be fun. It’s about: creating community around your interests […]
Authors are often such solo creatures. Don’t forget you’re part of a tribe. Whether that’s the psychedelic bunny tribe of Burning Man or another, no matter how niche, I think you should enjoy hanging out with them in person or on social media. Your tribe loves you. Your tribe tells you what you want to know. […]
Building a strong author platform can start with free content. Every word you write is a tool for promoting your brand and driving book sales. While it may sound counterintuitive, giving away your writing benefits you in the end. The main principle of marketing with free content is that all publicity is good publicity. The […]
For some writers, building a strong author platform comes naturally, but for others, this extroverted activity of networking takes a lot of work. Whether it feels comfortable or not, the reality is that an author’s work needs to reach the right community of readers to be successful. This means that one of the most important […]
ARCs, or Advance Reader Copies, are remarkable assets to authors because they get the books straight into the hands of book reviewers, peer reviewers, bloggers, and other people who may offer input, praise, or publicity for your book. ARCs are different from proofs because they aren’t just for the author’s perusal; they are sent to […]
In Part 1 and Part 2 of this series, other BookWorks bloggers have suggested some ideas for obtaining book reviews from readers on Goodreads and Amazon (among others). Because no one likes to be the first one at a party, it’s helpful to have a few reviews right out of the gate. This is why you […]
Since my first year-end report in 2010 (see also 2013, 2014), the world of self-publishing has stabilized significantly with vendors steadily improving their features and partnering with others to offer more robust services. The publishing industry has been in great upheaval since the mid-90s, sending published and unpublished authors into a panic when faced with unknown options […]
Before you go and start trying to design your book cover or your website yourself it helps to get some learning behind you… probably you’ll end up hiring a pro. Let me rephrase that. Hopefully you will be hiring a pro. Because your branding and design are your biggest sales tools. It’s how you hook […]
An author I work with just told me his royalty check from Amazon was sliced to 1/3 the amount he expected and the culprit was Kindle Unlimited. This author doesn’t distribute anywhere else – and cannot – since he is enrolled in KDP Select, their exclusive program. I suggested he remove it from Select and continue […]
This just posted from the 2014 Santa Barbara Writers Conference (better late than never!). A panel moderated by my friend and colleague Marla Miller on Building Your Author Platform, a plenary session at the end of the conference. Marla Miller moderates me, Adam Gomolin of Inkshares, and Lisa Angle of Ninety Degree Media.
Your website, MailChimp newsletters and automatic responses, Google Analytics, WordPress website, and GoDaddy web hosting accounts are all interconnected. If you’re like me, you probably hire an expert to help you manage all this. Did you know that you can allow access to others on all these accounts without giving them your username and secret password? Here’s a detailed […]
Tweets just go by so darn fast. I Storify’ed my June tweets here so you can sort through them easily for links you want to explore. I keep forgetting about Storify. It’s a great tool. Do you use it? I’d love to hear how, in the comments below. Thanks!
Why should you care how customers read your ebooks, what devices they use to read them on, what formats and apps, and what retailers they buy or borrow from? You might think these facts are more useful for book industry folks, but in fact there are many insights of use to authors themselves. In March 2015, […]
This week, Smashwords announced what they say is its most ambitious feature ever, assetless preorders. I always encourage authors to use Smashwords, the largest ebookseller in the world, to publish and distribute their ebooks to the widest network possible. If you’ve got Smashwords and Kindle, then you’ve got the ebook market covered. Not to mention app stores and libraries. […]
I grew up in the self-publishing industry with a few key people you have probably already heard of. Joel Friedlander is one of them, and he’s gone from book designer to designer of a suite of amazing products that help indie authors succeed in everything from book formatting to blog templates to creating a media kit. […]
Today I wanted to send you a collection of videos on writing and self-publishing that I think you’ll find helpful. There are five episodes of the Carla & Marla Show, a series I’m doing with author and editor Marla Miller on the new rules for authors in the world of indie publishing. I’m a geek […]
Amazon’s new Kindle Unlimited e-book reader subscription program caused a real commotion in the publishing industry last month. But how will this “Netflix for books” model affect the self-publishing industry? Is Kindle Unlimited the best, or should self-publishers join the Scribd or Oyster programs instead? How do you get in? Read on for a comparison […]
In this first episode of The Carla and Marla Show we wrestle with Google+ Hangouts on Air. We introduce ourselves: Me, self-pub geek meets Marla, craft maven, and talk about social media. We got into Facebook and LinkedIn and then ran out of time. There’s so much more to say! What do you need to […]
I’ve created audio version of some sections of my books and articles that I think are of particular interest. I hope these audio files help you learn on the go!
Last week I went up to the Santa Barbara Writers Conference on the invitation of Marla Miller, Freelance Writer, Author & Founder of Marketing The Muse, a resource site for writers en route to publication. She had invited me to present self-publishing tools for her Marketing the Muse workshop and to speak to the conference […]