I often present about Blogging for Authors at writing conferences and am consistently surprised how few writers actually blog and, of the ones that do, use WordPress, Typepad, Blogger, Tumbler or another service that is not their own domain. That’s bad. It may seem difficult to comprehend–blogging is blogging, right?–but trust me when I say that you need your blog […]
If you are an independently published author who wants to self-publish professionally, you absolutely must buy your own set of 10 ISBNs. Just go to the Bowker My Identifiers site and sign up for an account. Buy 10 ISBNs for $295 or 100 for $575. It costs $125 for one, and you’ll need two or three: one […]
Metadata is your best friend and marketing partner, so craft it carefully! When you’re ready to upload your book for publication you’ll need to provide a few types of metadata in your Bowker ISBN record and for the various print and eBook distributors. Book Description (short and long) Author Bio (short and long) Keywords and […]
In Part 1 and Part 2 of this series, other BookWorks bloggers have suggested some ideas for obtaining book reviews from readers on Goodreads and Amazon (among others). Because no one likes to be the first one at a party, it’s helpful to have a few reviews right out of the gate. This is why you […]
Author Brand Applies to Everything You Do For writers, author brand is predominantly about your “voice,” but the experience you deliver to readers can be applied to your photo, book cover, website, and more. Part of promoting your book and career as a self-published author is creating a public persona, including identifying images, graphics, words, […]
Your website, MailChimp newsletters and automatic responses, Google Analytics, WordPress website, and GoDaddy web hosting accounts are all interconnected. If you’re like me, you probably hire an expert to help you manage all this. Did you know that you can allow access to others on all these accounts without giving them your username and secret password? Here’s a detailed […]
Why should you care how customers read your ebooks, what devices they use to read them on, what formats and apps, and what retailers they buy or borrow from? You might think these facts are more useful for book industry folks, but in fact there are many insights of use to authors themselves. In March 2015, […]
Robin Cutler with IngramSpark interviews Bowker’s Rebecca Albani on the importance of metadata and the ISBN. This is a great video with wisdom imparted from the source. Do understand this before self-publishing. Every author needs ISBNs from Bowker’s MyIdentifiers.com.
I’ve created audio version of some sections of my books and articles that I think are of particular interest. I hope these audio files help you learn on the go!