The Author Friendly Blog


Greg Ioannou was using the book crowdfunding platform PubSlush to help fund books at Iguana Books, his hybrid publishing company, until it closed in 2015. He reimagined the platform as PubLaunch with both crowdfunding and a marketplace to not only serve Iguana Books but the larger author-publisher community.

Listen and learn about hybrid publishing, how to recruit a quality publishing team, and what it takes to crowdfund a book. Other PubLaunch features, including the supplier marketplace, will be launched later in 2018. You’ll hear about that, too, and some surprising facts they discovered when putting editors through a qualification test.

Meantime, check out their learning center, especially if you are are considering crowdfunding your book. Not considering crowdfunding? Maybe you should. Listen here or subscribe on iTunesStitcherSoundCloudYouTube, or wherever you listen to podcasts.



The PubLaunch Blog

PubLaunch on LinkedIn

PubLaunch on Facebook

PubLaunch on Twitter

Become a supplier

Start crowdfunding

Crowdfunding 101

Iguana Books hybrid publishing company

Colborne Communications professional editing and publishing services company

Smashwords began in 2008 as the first ebook distribution company for self-publishers and remains the world’s leading ebook platform. I’ve known Mark now for a decade and have watched his journey as Smashwords has evolved not only to help authors get your books distributed to the online retailers but to market your ebooks with features like the series manager, asset-less preorders, author interviews, coupon codes, special deals, and audiobooks. You’ll learn about all these features in our conversation and also how to use Smashwords to create your book in all the different file formats.

Find, listen, and review the podcast on iTunesStitcherSoundCloudYouTube, or wherever you listen to podcasts.

Links: – subscribe to Mark’s blog

The Smart Author Podcast guides writers step-by-step from the very basics of ebook publishing to more advanced topics, all with an eye toward helping authors make their books more discoverable, more desirable and more enjoyable to readers. This podcast is for all experience levels.

@markcoker on Twitter, Facebook, and LinkedIn

Mark’s HuffPost column

Mark’s Publisher’s Weekly column

In this episode, I talk with AC de Fombelle about the StreetLib ebook and print book creation and distribution platform. StreetLib can help you create plain ebooks in EPUB format and fixed-layout EPUBs from a PDF doc. You can sell your book in the StreetLib store, on your own StreetLib author page (with your logo), and create a curated bookstore from the other books on StreetLib. They provide an HTML widget so you can sell direct to customers from your StreetLib store (where you get higher royalties) from your own website. There’s also a marketplace where you can find editors, designers, and translators. You’ll find out about their partnership with the Babelcube translation service and how to reach markets that don’t have

Find, listen, and review the podcast on iTunesStitcherSoundCloudYouTube, or wherever you listen to podcasts.


AC de Fombelle’s blog on Medium

@streetlib on Twitter, Facebook, and LinkedIn

This week’s talk is with Colin Highbie, Chairman of Scribliotech, Inc. about ebook marketing with CrowdPricing, Story Elements, and audiobooks. Scribl is an ebook creation, publishing, and aggregation service with some very innovative marketing features. One of those is called CrowdPricing ($CP), which helps authors attract more readers by allowing reviews to determine the price of the book. Another is called Story Elements, which lets you categorize your book in a more granular way so readers can find stories with the elements they like to read about. You’ll learn how to upload your book to the platform, how it works, how the $CP system works on their platform and across the online retailer sites.

Find, listen, and review the podcast on iTunesStitcherSoundCloudYouTube, or wherever you listen to podcasts.


@scribliotech on Facebook, Twitter

Scribl on LinkedIn

Colin Higbie on Facebook


BetaBooks solves the problem of managing comments from your critique partners and early readers by centralizing them in this easy-to-use online platform. In this episode, co-founder Paul Kilpatrick and I talk about the different ways to use the platform and how beta readers are essential to your book and author marketing. You’ll learn how gathering a loyal fan base at the very beginning of your writing career can make the journey to publication a less lonely one and much more effective when it comes time to launch your book.

Find it on iTunes, Stitcher, SoundCloud, YouTube, or wherever you listen to podcasts.


@betabooksdotco on Facebook and Twitter

The How Authors Work podcast


Good news for authors who want to send Amazon Kindle copies of their book out to reviewers. Or to run giveaways, gift your eBooks to readers at a conference, and/or send an eBook to your newsletter subscribers.
Now, Amazon enables you to purchase multiple copies of your eBook in a single order.
To get started, find the eBook you published in your KDP dashboard, choose “Buy for Others”, and select the quantity of eBooks you’d like to purchase.
See Kindle Books for Others for details.
Want more info on Amazon publishing products and other tools? Make sure to sign up to get my free Consumer’s Guide for Self-Publishers. Just look to the right or the bottom of the page (depending on the device you’re reading this on) for more information.

In this episode, you’ll learn how to use the “lean publishing system” called Leanpub to upload your books in progress to create early fans, test your book ideas, create serial books (NaNoWriMo!), sell on a sliding scale, plan early fans, and download your books in MOBI, EPUB, and PDF, for publication on Amazon and everywhere else. In this conversation with Leanpub Co-Founder Len Epp, we talk about the value of early publishing, how serial publishing has been a successful publishing strategy for a very long time (Dickins!), and how you can leverage the power of a sliding scale payment system to make more money as an author. Leanpub is easy to use and a great way to get feedback during the long period of time you are working on the story and editing before formally releasing your book to the stores.

Find it on iTunes, Stitcher, SoundCloud, YouTube, or wherever you listen to podcasts.


@leanpub on Twitter and Facebook

Backmatter Podcast

Frontmatter Podcast


Introducing the Author Friendly Podcast, a consumer’s guide for self-publishers. Each week, I interview the experts behind the products, tools, and services that help authors write, design, format, produce, distribute, market, and sell your books, as well as help you succeed in your craft, career, and business as an independent author.

This project is an extension of my Consumer’s Guide for Self-Publishers, where I obsessively track and review the products, tools, and services for self-publishers.

I am having a great time interviewing old friends and new in this awesome business we call book publishing. I hope you enjoy it, too!

Got comments? Suggestions? Ideas for guests? I hope you’ll let me know in the comments below.


PS: Find it on iTunes, Stitcher, SoundCloud, YouTube, or wherever you listen to podcasts.