About The Author Friendly Team

Author Friendly pulls together a team of trusted professionals to get your book finished and into the hands of your readers. Here is our core team.

Carla King, Founder, Author Friendly

Carla King

Author Friendly Team Leader


Carla King has been self-publishing her adventure travel books since 1995. With a background in technical writing and web design, she was perfectly poised to adopt the independent author lifestyle.

In 2005, Carla started teaching authors about websites and social media and helped them format and distribute books, guiding them to the most trusted and reliable tools and services.

In 2010, Carla founded Self-Pub Boot Camp, an educational program of books and workshops to educate authors on how to do everything themselves. Because she discovered that most authors don’t want to do everything themselves, in 2015 she created Author Friendly to do it for them.

Here’s how it works. Carla tailors a customized plan to your needs and leads a team of trusted professionals to get it done. Whether you just need a manuscript formatted, or you need full-service production from start to finish, she and her “author-friendly” team can get it done.

Carla lives in San Diego and Baja, California, with frequent forays to the San Francisco Bay Area. If you go to a west-coast writers conference, travel conference, or overland event, please say hi!

Danielle Murdoch

Danielle Murdoch

Website Designer & Social Media Expert


Danielle was born in New Zealand and went on to study Architecture at Design and Arts College, finishing first in her class. Moving to Brisbane, Australia in 2006, she worked as a project leader for Haysom Architects focusing on high-end residential projects. From there she learnt how to ride motorcycles and discover the world through travelling. Yes, she and Carla connected through the adventure motorcycling world!

In 2010, Danielle left Brisbane alone on a second-hand motorcycle to ride to South Africa through South East Asia, Central Asia, the Middle East and onwards down the entire length of Africa. The entire adventure took four years to complete while she built up her company from the saddle.

Danielle Murdoch, web designer, artist, world traveler

Danielle has designed websites for a wide variety of clients, including authors and other small businesses, startup companies, travel companies, photography and e-commerce sites. She’s also very patient when she teaches you how to edit your site in WordPress.

Tristan Kilsby

Tristan Kilsby

Manuscript Formatting for Ebooks & Print


Tristan manages ebook and print book formatting for Author Friendly. He lives on the east side of Portland, Oregon, and is graduating from Portland State University this term with a Bachelors of Science in Communication.

Sometimes Tristan makes house calls to Portland-area authors who need help using their computer to do things like format their manuscripts, upload their books, or to figure out how to open and use a MailChimp account.

Tristan is an avid reader, runner, and mountain biker and has recently taken up tennis. His lives with his cat, Mr. Feeny, who has a mustache and meows a lot, especially now that he’s on a diet.

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